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A recent survey shows online advertising is ineffective ? nonsense

A recent survey shows online advertising is ineffective ? nonsense

Phoenix Marketing International, announced today findings from its quarterly study among online investors age 21+ reporting investable assets of at least k and who typically place 4 to 9 trades each month (active investors) or 10+ monthly trades (active traders). Phoenix reports that 48% of investors ignore online advertising, as many expect these ads to show more than just the company name, and 41% want to be told something about the company. While this may read as if online advertising is ineffective actually the results are encouraging – 52% do notice online advertising, and this is amazing. We are all used to seeing Forex ads all over the internet and most of us, at least those who are long enough in the business, tend to ignore them. However, many novice traders and other people who are exposed to these advertisement do not ignore them. I’d say the number of people ignoring advertising is substantially higher than the reported 42% but I don’t know the survey’s methodology so it’s difficult to comment on that. Online advertising is effective. Of course, with any advertising, offline and online, there is expertise and knowledge involved in making it really effective. Some advertisers can spend millions and get zero results. But there is no doubt that online advertisement is much much more effective than offline and is also substantially cheaper. This is why you see 1 offline ad (TV, newspaper, etc.) for about 1 million online ads. The online advertising is getting more and more competitive as the forex industry itself is maturing. This results in incredible CPM rates at some portals and very high CPC costs (as much as per click, check spyfu.com for details). However new sites and portals are sprawling so the competition for advertisement dollars is growing as well. With both Supply and Demand growing the result should be same average price and larger quantities delivered. It is also important to read what is really important in the survey results: the notion that “41% want to be told something about the company” – this is the only thing worth considering in this survey in my opinion. If people claim that they notice the advertisement but it doesn’t tell them much this mostly means that the served impressions is a wasted one. “TD Ameritrade received top honors for the most effective print and TV ad, while an online ad for Scottrade topped the field of Internet advertisers. Least effective was a print ad for ADM Investor Services, a TV ad for ThinkOrSwim, and an online ad for IG Markets.” That’s odd, because I kind of like IG’s ads…

Phoenix Marketing International, announced today findings from its quarterly study among online investors age 21+ reporting investable assets of at least k and who typically place 4 to 9 trades each month (active investors) or 10+ monthly trades (active traders).

Phoenix reports that 48% of investors ignore online advertising, as many expect these ads to show more than just the company name, and 41% want to be told something about the company.

While this may read as if online advertising is ineffective actually the results are encouraging – 52% do notice online advertising, and this is amazing. We are all used to seeing Forex ads all over the internet and most of us, at least those who are long enough in the business, tend to ignore them. However, many novice traders and other people who are exposed to these advertisement do not ignore them. I’d say the number of people ignoring advertising is substantially higher than the reported 42% but I don’t know the survey’s methodology so it’s difficult to comment on that.

Online advertising is effective.

Of course, with any advertising, offline and online, there is expertise and knowledge involved in making it really effective. Some advertisers can spend millions and get zero results. But there is no doubt that online advertisement is much much more effective than offline and is also substantially cheaper. This is why you see 1 offline ad (TV, newspaper, etc.) for about 1 million online ads.

The online advertising is getting more and more competitive as the forex industry itself is maturing. This results in incredible CPM rates at some portals and very high CPC costs (as much as per click, check spyfu.com for details). However new sites and portals are sprawling so the competition for advertisement dollars is growing as well. With both Supply and Demand growing the result should be same average price and larger quantities delivered.

It is also important to read what is really important in the survey results: the notion that “41% want to be told something about the company” – this is the only thing worth considering in this survey in my opinion. If people claim that they notice the advertisement but it doesn’t tell them much this mostly means that the served impressions is a wasted one.

“TD Ameritrade received top honors for the most effective print and TV ad, while an online ad for Scottrade topped the field of Internet advertisers. Least effective was a print ad for ADM Investor Services, a TV ad for ThinkOrSwim, and an online ad for IG Markets.” That’s odd, because I kind of like IG’s ads…

http://forexmagnates.com/a-recent-survey-shows-online-advertising-is-ineffective-nonsense/

Forex Magnates – Home of the Forex Elite
http://www.forexmagnates.com

Be the first to comment - What do you think?  Posted by admin - October 3, 2010 at 5:33 pm

Categories: Thinkorswim   Tags: , , , , , ,

A recent survey shows online advertising is ineffective ? nonsense

A recent survey shows online advertising is ineffective ? nonsense

Phoenix Marketing International, announced today findings from its quarterly study among online investors age 21+ reporting investable assets of at least k and who typically place 4 to 9 trades each month (active investors) or 10+ monthly trades (active traders). Phoenix reports that 48% of investors ignore online advertising, as many expect these ads to show more than just the company name, and 41% want to be told something about the company. While this may read as if online advertising is ineffective actually the results are encouraging – 52% do notice online advertising, and this is amazing. We are all used to seeing Forex ads all over the internet and most of us, at least those who are long enough in the business, tend to ignore them. However, many novice traders and other people who are exposed to these advertisement do not ignore them. I’d say the number of people ignoring advertising is substantially higher than the reported 42% but I don’t know the survey’s methodology so it’s difficult to comment on that. Online advertising is effective. Of course, with any advertising, offline and online, there is expertise and knowledge involved in making it really effective. Some advertisers can spend millions and get zero results. But there is no doubt that online advertisement is much much more effective than offline and is also substantially cheaper. This is why you see 1 offline ad (TV, newspaper, etc.) for about 1 million online ads. The online advertising is getting more and more competitive as the forex industry itself is maturing. This results in incredible CPM rates at some portals and very high CPC costs (as much as per click, check spyfu.com for details). However new sites and portals are sprawling so the competition for advertisement dollars is growing as well. With both Supply and Demand growing the result should be same average price and larger quantities delivered. It is also important to read what is really important in the survey results: the notion that “41% want to be told something about the company” – this is the only thing worth considering in this survey in my opinion. If people claim that they notice the advertisement but it doesn’t tell them much this mostly means that the served impressions is a wasted one. “TD Ameritrade received top honors for the most effective print and TV ad, while an online ad for Scottrade topped the field of Internet advertisers. Least effective was a print ad for ADM Investor Services, a TV ad for ThinkOrSwim, and an online ad for IG Markets.” That’s odd, because I kind of like IG’s ads…

Phoenix Marketing International, announced today findings from its quarterly study among online investors age 21+ reporting investable assets of at least k and who typically place 4 to 9 trades each month (active investors) or 10+ monthly trades (active traders).

Phoenix reports that 48% of investors ignore online advertising, as many expect these ads to show more than just the company name, and 41% want to be told something about the company.

While this may read as if online advertising is ineffective actually the results are encouraging – 52% do notice online advertising, and this is amazing. We are all used to seeing Forex ads all over the internet and most of us, at least those who are long enough in the business, tend to ignore them. However, many novice traders and other people who are exposed to these advertisement do not ignore them. I’d say the number of people ignoring advertising is substantially higher than the reported 42% but I don’t know the survey’s methodology so it’s difficult to comment on that.

Online advertising is effective.

Of course, with any advertising, offline and online, there is expertise and knowledge involved in making it really effective. Some advertisers can spend millions and get zero results. But there is no doubt that online advertisement is much much more effective than offline and is also substantially cheaper. This is why you see 1 offline ad (TV, newspaper, etc.) for about 1 million online ads.

The online advertising is getting more and more competitive as the forex industry itself is maturing. This results in incredible CPM rates at some portals and very high CPC costs (as much as per click, check spyfu.com for details). However new sites and portals are sprawling so the competition for advertisement dollars is growing as well. With both Supply and Demand growing the result should be same average price and larger quantities delivered.

It is also important to read what is really important in the survey results: the notion that “41% want to be told something about the company” – this is the only thing worth considering in this survey in my opinion. If people claim that they notice the advertisement but it doesn’t tell them much this mostly means that the served impressions is a wasted one.

“TD Ameritrade received top honors for the most effective print and TV ad, while an online ad for Scottrade topped the field of Internet advertisers. Least effective was a print ad for ADM Investor Services, a TV ad for ThinkOrSwim, and an online ad for IG Markets.” That’s odd, because I kind of like IG’s ads…

http://forexmagnates.com/a-recent-survey-shows-online-advertising-is-ineffective-nonsense/

Forex Magnates – Home of the Forex Elite
http://www.forexmagnates.com

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Be the first to comment - What do you think?  Posted by admin - September 26, 2010 at 5:52 pm

Categories: Thinkorswim   Tags: , , , , , ,

A recent survey shows online advertising is ineffective ? nonsense

A recent survey shows online advertising is ineffective ? nonsense

Phoenix Marketing International, announced today findings from its quarterly study among online investors age 21+ reporting investable assets of at least k and who typically place 4 to 9 trades each month (active investors) or 10+ monthly trades (active traders). Phoenix reports that 48% of investors ignore online advertising, as many expect these ads to show more than just the company name, and 41% want to be told something about the company. While this may read as if online advertising is ineffective actually the results are encouraging – 52% do notice online advertising, and this is amazing. We are all used to seeing Forex ads all over the internet and most of us, at least those who are long enough in the business, tend to ignore them. However, many novice traders and other people who are exposed to these advertisement do not ignore them. I’d say the number of people ignoring advertising is substantially higher than the reported 42% but I don’t know the survey’s methodology so it’s difficult to comment on that. Online advertising is effective. Of course, with any advertising, offline and online, there is expertise and knowledge involved in making it really effective. Some advertisers can spend millions and get zero results. But there is no doubt that online advertisement is much much more effective than offline and is also substantially cheaper. This is why you see 1 offline ad (TV, newspaper, etc.) for about 1 million online ads. The online advertising is getting more and more competitive as the forex industry itself is maturing. This results in incredible CPM rates at some portals and very high CPC costs (as much as per click, check spyfu.com for details). However new sites and portals are sprawling so the competition for advertisement dollars is growing as well. With both Supply and Demand growing the result should be same average price and larger quantities delivered. It is also important to read what is really important in the survey results: the notion that “41% want to be told something about the company” – this is the only thing worth considering in this survey in my opinion. If people claim that they notice the advertisement but it doesn’t tell them much this mostly means that the served impressions is a wasted one. “TD Ameritrade received top honors for the most effective print and TV ad, while an online ad for Scottrade topped the field of Internet advertisers. Least effective was a print ad for ADM Investor Services, a TV ad for ThinkOrSwim, and an online ad for IG Markets.” That’s odd, because I kind of like IG’s ads…

Phoenix Marketing International, announced today findings from its quarterly study among online investors age 21+ reporting investable assets of at least k and who typically place 4 to 9 trades each month (active investors) or 10+ monthly trades (active traders).

Phoenix reports that 48% of investors ignore online advertising, as many expect these ads to show more than just the company name, and 41% want to be told something about the company.

While this may read as if online advertising is ineffective actually the results are encouraging – 52% do notice online advertising, and this is amazing. We are all used to seeing Forex ads all over the internet and most of us, at least those who are long enough in the business, tend to ignore them. However, many novice traders and other people who are exposed to these advertisement do not ignore them. I’d say the number of people ignoring advertising is substantially higher than the reported 42% but I don’t know the survey’s methodology so it’s difficult to comment on that.

Online advertising is effective.

Of course, with any advertising, offline and online, there is expertise and knowledge involved in making it really effective. Some advertisers can spend millions and get zero results. But there is no doubt that online advertisement is much much more effective than offline and is also substantially cheaper. This is why you see 1 offline ad (TV, newspaper, etc.) for about 1 million online ads.

The online advertising is getting more and more competitive as the forex industry itself is maturing. This results in incredible CPM rates at some portals and very high CPC costs (as much as per click, check spyfu.com for details). However new sites and portals are sprawling so the competition for advertisement dollars is growing as well. With both Supply and Demand growing the result should be same average price and larger quantities delivered.

It is also important to read what is really important in the survey results: the notion that “41% want to be told something about the company” – this is the only thing worth considering in this survey in my opinion. If people claim that they notice the advertisement but it doesn’t tell them much this mostly means that the served impressions is a wasted one.

“TD Ameritrade received top honors for the most effective print and TV ad, while an online ad for Scottrade topped the field of Internet advertisers. Least effective was a print ad for ADM Investor Services, a TV ad for ThinkOrSwim, and an online ad for IG Markets.” That’s odd, because I kind of like IG’s ads…

http://forexmagnates.com/a-recent-survey-shows-online-advertising-is-ineffective-nonsense/

Forex Magnates – Home of the Forex Elite
http://www.forexmagnates.com

Be the first to comment - What do you think?  Posted by admin - September 23, 2010 at 4:51 am

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Thinkorswim Options Commissions – How to Compare Online Brokers’ Commissions

Thinkorswim Options Commissions – How to Compare Online Brokers’ Commissions

Thinkorswim Options Commissions

Are you trying to save money on your trading commissions by considering a new online broker? If so, then you’ll need to sit down and compare their plans in a practical way. Thinkorswim Options Commissions

Here’s how I would do the math:

I would start out with my trading results from 2009. I’d be looking at my profit & loss numbers for the year, and what I paid in commissions.

Let’s say my profit for the year was ,000, and that I paid 00 in commissions on 100 stock trades ( per trade). Note: I’m using round numbers here to keep it easy.

If potential new online broker X charges a trade – I’d save a trade times, 100 trades. That’s 0.

But is it enough to move the needle? After all, that would improve my profits for the year by just 1% (0 divided by ,000). That’s not worth switching for – unless you are experiencing customer-service hassles.

On the other hand, if you make 1,000 trades a year and could save a trade, you’d save ,000. That could feed a family for a year And if you’re a megatrader moving thousands of trades a month, the savings could easily go into the six figures.

So for active traders, the decision may seem pretty easy – go for a cheaper broker because they savings could be meaningful.

However, there are other issues to consider, like execution quality. Will your trades be completed in a timely fashion at the best possible prices? Thinkorswim Options Commissions

This is a tough issue to figure out, especially when it comes to highly-liquid markets like equities where orders can be placed and filled in the blink of an eye.

My rule of thumb is that on stock orders, you should get a slightly better price than the one you specify on limit orders at least some of the time. If I had to guess, I’d say that Thinkorswim gives me price improvement on one out of three stock trades – pretty good. On options trades, it happens occasionally – not nearly as often as I’d like.

If you never get price improvement, then you can do better elsewhere.

So how can you calculate the potential effect of crappy executions? Here’s one way, albeit a rough one:

Take your trading results for 2009, and subtract a minuscule amount – 0.2% or less.

Then, randomly select a few of your trades from 2009, and do the following to your profit or loss on each: hurt your results by 5%. Either add 5% to your loss or reduce your profit by 5%. This is intended to simulate the impact of the broker not being able to get your most important trades done during busy periods.

Take these numbers, and factor them into your estimates on how a new online broker impacts your P&L. If you’d save 0 on commissions with a possible negative impact on the execution side, you really have no reason to switch unless you are dissatisfied with customer service, or are getting hit with silly service charges.

If it seems like I’m overemphasizing customer service, it’s because I am. Customer service should be your number-one concern when choosing an online broker. Fancy charting packages and cheap commissions are great on their own – but you won’t care about them if you’re left on hold for 45 minutes. Thinkorswim Options Commissions

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Be the first to comment - What do you think?  Posted by admin - September 7, 2010 at 6:14 pm

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